Can we talk about money?
Talking about money should be as normal as talking about our relationships, careers or plans.
Be your money’s BFF is an initiative of the Lise Watier Foundation, created to help young women build their financial know-how, confidence and independence.
Our mission? Make personal finance easier to understand, less intimidating and a lot more interesting.
No complicated jargon. No judgment. No need to be an expert.
Just honest conversations, practical tools and a community of young women ready to take charge of their financial future.
Because understanding your money gives you more freedom to make your own choices.
Behind BFF: the Lise Watier Foundation
The Lise Watier Foundation's mission is to support and encourage the professional development and financial independence of women by providing them with the means to realize their full potential.
Through Be Your Money’s BFF, the Foundation aims to reach a new generation of young women and give them tools to start building a financial future on their own terms.
Follow us on Instagram and TikTok to keep the conversation going!



